I am just rreading a very interesting book called The six figure Second Income written by two guys called David Lindahl and Jonathon Rozek and I would like to share my thoughts on how it can be a very positive experience whilst creating a new product.
This excellent book is about generating a second income online and I cant believe I am only reading it now, I got kindle for Chrismas and have being buying up the kindle store with optimistic and Business books for the new year. I am half way through it and have to say its a very enjoyable read. I intend to write a full review when complete but there is a great chapter called ” The Typical Dream is Useless” .
The Chapter has a major stumbling block that I think a lot of internet marketers have when creating a new product or their very first one . One of the myths that is talked about is “ I must reach Millions of People” , which I expect is what a lot of people starting out like feel. David goes onto explain that in fact you only have to reach hundreds or perhaps a few thousand people Worldwide to make a second income or to replace an income.
Its the likes of Proctor and Gamble that need to reach the masses to make their new toothpaste a success. Its an important point , as some of us get led astray thinking we need to sell by the million to make any kind of money. If we look at the gurus though they usually have a very successful sales funnel in which they will sell a cheap front end product backed up by up sells and one time offers and also it is a fact that if someone buys from you there is a much greater chance that will do so in the future if you build up a relationship with that person and give them value for their hard earned money and over deliver.
Another important point I took from this chapter is another point that was raised “ I need to Invent Something Revolutionary” and David and Jonathon explain that this is not the point, think of the last 10 or so products that you bought, in my case its mostly eBooks, a Kindle , some new software and Newspapers which is I wonder coincidental considering that I am marketing information products in the Internet Marketing Niche. By not re inventing the wheel you can be just as successful , just because a niche is Hot right now means that there is a demand for that type of product, there may be heavy competition but your not looking for the whole cake , just a tiny piece will do as there are many Millions looking for information products.
Information Products are Hot and will be for the foreseeable future, People in general want to know more on a certain subject, they want to better themselves, they want success and many want to make money online. I recently read a post by John Thornhill about the things he will be focusing on in 2013 and the post is here for all to see . Johns top 5 thing to stay focused on are
- Product creation
- List Building
- Sales Funnels
As you can see John Thornhill is a very successful Internet marketer and has been at the top of his game for a long time by creating products that people want and building the relationships with his customers but what strikes me about his post is that even though he is at the top of his game he is vowing to continue to learn about Niche as it is ever changing. John himself has always over delivered and his reputation online is one based on honesty, trust and a huge data base of knowledge in his niche.
This backs up my point in that everyone is learning and buying material so they can either pass on or use themselves, we live in the information age so give the people what they want, INFORMATION PRODUCTS .
Information products are far easier to create than physical ones and it is more rewarding when you realize that you can help people resolve the problems they are encountering. Whilst building a physical product needs employees , a factory, insurance, shipping etc the list is endless.
So in the knowledge that I am buying information products and that there is an endless supply of customers out there for the taking as long as you can offer them a product that they are looking for and offer value .Although internet marketing is a highly competitive niche we are only looking for a small slice of the cake. Don’t forget there are people waking up everyday and for the first time looking for information products in our niche.
So here is to a successful , fruitful, prosperous 2013 and to building relationships with our customers and potential Joint venture Partners
Dave ball, Please leave a comment , I would love to know your thoughts.